Digital Solutions for Retail: Customer Experience and Omnichannel Operations
Retail has become a technology industry — and low-code platforms are enabling retailers of all sizes to build the digital capabilities they need to compete. According to a June 2026 National Retail Federation Technology Survey, 58% of retailers are using low-code or no-code platforms to build customer-facing and operational applications, with adopters deploying new digital capabilities 4x faster than those using traditional development.
Retail digitalization spans the entire value chain: customer-facing experiences (e-commerce, mobile apps, loyalty programs), store operations (inventory management, associate task management, visual merchandising), supply chain (order management, warehouse operations, delivery tracking), and headquarters functions (merchandising, planning, vendor management). Low-code platforms enable retailers to build tailored solutions for each domain without the cost and time of custom development or the constraints of rigid packaged software.
Key Retail Applications
- Omnichannel order management: Buy-online-pick-up-in-store (BOPIS), ship-from-store, endless aisle, and unified inventory visibility across channels
- Store operations: Digital task management for store associates, visual merchandising compliance, store audit applications, and associate training platforms
- Customer loyalty and engagement: Custom loyalty program management, personalized promotion engines, customer feedback collection and analysis
- Inventory and supply chain: Replenishment workflows, transfer management between locations, markdown optimization, and supplier collaboration portals
Why Informat Empowers Retail Digitalization
Informat provides: omnichannel application building, real-time inventory visibility, customer data integration, mobile-first store associate tools, and rapid iteration for seasonal and promotional changes.
Conclusion
Retail competitive advantage increasingly depends on digital capabilities — and low-code platforms have democratized access to those capabilities. Retailers that equip their merchandising, operations, and store teams with the ability to build and iterate digital solutions will adapt faster to changing consumer expectations than those dependent on traditional technology delivery models.